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Why Education is the New “Advertising” [INFOGRAPHIC]
Gone are the days where your closest competitors could be found inside of the Yellow Pages… Today, your competitors are everywhere! …And your customers have access to more information about you, your...
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Money, Lies, and the Art of Advertising
If you haven’t heard yet, Google won USA Today’s first print advertising contest with this ad: Google’s Print Advertisement – Source: USA Today When the announcement was made, I received a number of...
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3 Reasons Why We Love A Bad Economy
Tony Robbins shared a story with me about these two soldiers. One soldier witnessed his friend die and his response was ‘life sucks!’ Another soldier watched his friend perish after stepping on a land...
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The Truth About Making Friends and Influencing People
There’s an old saying that goes something like this: “You can please all of the people some of the time, and some of the people all the time, but you cannot please all the people all the time.” This...
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Why Every Business Needs a “Hero Emergency Plan”
Disasters, both large and small, present a unique opportunity for entrepreneurs… And before you get the wrong idea, hear me out. I’m not talking about taking advantage of people or capitalizing on...
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Transaction vs. Transformation: Do You Know the Difference?
Business is rooted in transaction, with most entrepreneurs taking the Jerry Maguire approach of “Show me the money!” I give you the goods and you give me your money. Entrepreneurial prostitution at...
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Why Donald Trump was Dead Wrong!
There’s only so much “Sean the Sheep” I can take, so after negotiating two hours of “adult” TV with my kids, I finally got a chance to watch Donald Trump’s All-StarCelebrity Apprentice. …while the...
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When Is the Best Time to Send Email?
Question: “Hi Charlie! I’ve got a small retail company and about 1,500 people on my email list, but I never know when the best time is to email them. Can you tell me when is the best time to send an...
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Marketing Mistruths and Little White Lies
The world of marketing doesn’t have the most sparkling reputation… Selfish businesses and shady practices have taught most of us to be skeptical - or even if we aren’t wary of every piece of...
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What We Can Learn About Excellent Marketing From Tumi
Okay, show of hands… Who else is sick and tired of companies touting so called “good customer service,” only to turn their back on you when you have a problem? Like the other day when my wife went to...
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Not Selling Candy or Easter Baskets? No Worries, Easter Marketing Campaigns...
When most people think of Easter – they think Easter Bunny, baskets, and even the religious meaning… but, for entrepreneurs, this presents a possible windfall opportunity for profit! …it just takes a...
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Entrepreneurs Take Notice: JetBlue Does It Again!
April is Autism Awareness Month. While most businesses will take this information and let it pass in one ear and out the other – one such company recognizes how autism directly impacts their customers...
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Are You Making This Social Media Mistake?
I hear this all the time: If you can’t pitch people to buy your product through social media, what’s the point? First, we have to remember that purchasing a product is only one part of the big picture...
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Why I Oddly Enjoy Paying Taxes…
Today is “tax day” – and in a minute, you’ll see why I happily wrote a large check to the IRS today (the reason is not what you would expect). You see, in 2001 – I found myself millions of dollars in...
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How a Company Culture of “Wow!” Translates to Powerful Marketing
Consumers today are more connected than ever before. We all know this… It’s as clear as day – people are constantly tweeting about their experiences with various brands, Instagramming pictures of their...
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What Warren Buffett Can Teach You About Survival
For the years leading up to 1998, all I ever heard was how easy it was to make money… But during the summer of 1998, Warren Buffett looked me in the eyes and said the world was about to awaken to a...
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What a 6-Year-Old Can Teach Us About Becoming Rich
Many people paid $0.50 for their cup of lemonade, and remarked on how cute my kids and their friends were for selling lemonade during Babson College’s “Lemonade Day Boston” last Sunday. But for my son,...
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3 Marketing Musts to Break Away from the Pack
Marketing messages whiz by us everyday – billboards, ads in the sidebars of websites, radio commercials, even the brand names emblazoned on the clothes of the people we encounter… The majority of these...
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The Seemingly Small Trust Factor That Packs a HUGE Punch!
Trust is a huge part of why anyone makes a purchase – it doesn’t matter what it is, from a pair of socks to a luxury car, a software license to a cup of coffee. Believe it or not, trust is involved in...
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A Million Dollar Lesson from a Little Blood, Sweat, and Tears (Literally!)
On Saturday, I took part in one of the most physically and mentally grueling events of my life… The Tough Mudder. If jumping into ice cold water wasn’t enough… you had to withstand jumping over fire,...
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